真人游戏网站

圖片展示
圖片展示

車子多重玩法推動雙十一,規劃布局、多維體系才能出奇跡!

作者:真人游戏 教育 發表時間:2019-10-25 11:01:03

真人游戏网站   zhitongchewoxiangdajiadoubumosheng,bingqieqingchudezhidaoshiyikuanfeichangyouxiaodetuiguanggongju,doushibaozhukeyiyinbaodianpuliuliangdexiwanglaikaichede。danshixiaoguowangwangchaqiangrenyi,shubuzhizhitongcheshibashuangrenjian,dangniyongdehaoshikeyiqidaoxuezhongsongtandexiaoguo,fanzhi,yongdebuhao,tajiuxiangshiyizhiweibubaodelang,duidianpuqibudaosihaozhuanjidezuoyong。


“kaizhitongchejiandan,zhiyaowotouqian,liuliangjiugao,dianjizhuanhuashangqulechanpinjichujiuqilaile,xiaoguobumingxianjiufanbeitou”zhejueduishiqianjiniandabufenshangjia(rengengzhi、qianbaohou)dexiangfa,xianzaizhegewanfazaishishi,bukuigerenyangmafansuanwomeishuo。suoyishuo,dabufenshangjiaduizhitongchedelejiezhicunzaiyuzhitongchenengdaidongziransousuo,qitadewentibingbuqingchu。


真人游戏网站jinnianhehenduoshangjiapengyougoutongguo,henduorendoushibaozhushiyishidetaidulaiceshizhitongchedenengli,birushuo:wokaiyiliangtian,yitiantougejibaiqian,meixiaoguojiusuanle,jieguohenmingxian。zhishibaozhuzhezhongxintaiduidianpulaishuo,suoshaodeqiandoushixuebenwugui,ruguoxiangkaizhitongchedeshangjia,buyaoyishichongdong,xiangkaijiuyaozuohaochongzudezhunbeiheguihua。


真人游戏网站zailejiezhitongcheyunyingtixidejichushangruhetongguozhitongchelaituidongdianpuni?xiamianhedajiafenxiangyixieguanyuzhitongchezhenduidianpuqingkuangdewanfa,guanyubutongleimubutongjichudedianpuqingkuangxia,gairuhetishengdianpujichu。


提升流量品質法-小類目

zhegewanfabijiaoshiheliuliangkekongqingkuangxiadexiaozhongleimu,dianjilvdajiazhidaojiushizhanxianliangchuyidianjiliang。zhidaolezhexie,zhegewanfadeyuanlijiushibaochidianjiliangbubiandeqingkuang,jiangdizhanxian,xiangyingdedianjilvjiuhuiyuegao,xiamiankanfangfa。

真人游戏网站fenxiguanjiancidechudianjiliangzuigaodeshigediyu,jiangshengyudiyuguanbi,baoliuchudianjiliangqianshidediyu,diaozhengqijian,guanchadianjilv,ruguodabudao,jixudiaozhengdiyu,zhegeshihoukeyixuanzezhanxianbuduo,dianjilvgenggaodediyu,zhubushaixuanyouhua,zhegewanfadehaochujiushitoufangdideqingkuangxiadedaogengyouzhideliuliangkehu。


優化人群法-有基礎店鋪

zhegewanfaxiangduiyujichuhaoyixiededianpugengyouxiaoguo,bushiyonggangkaidexindian,yinweidianpumeiyoujichudeshujuliang,fangkebuduo,renqunzhekuaibuhaoquyouhua,ruguodianpuzaizheshihoufangkeshuzaizhubudizengdeqingkuangxia,yekeyicongyouhuarenqunrushou。xiamiankanfangfa。

真人游戏网站qianqitoufangjiarurenqun,shiyongxitongtuijianrenqunquceshishuju,xiangyixieremenrenqun,dianpuyouzhirenqunhouxianguanchadianjilvqingkuang,shujubuhaorenqunjinxingshaixuan。zeyouxuanzeliuxiazuihaoderenqun,yijiabulijianyiqianqi30%-50%zuoyou。zaiquxuanzezizidingyirenqun,jiehechanpinsuozhenduirenqunjinxingerjiceshi。erjiceshihoubujianyizaijinxingceshi,zheyangfugaiderenqunbijiaoshao。


卡位玩法-大類目

zhegefangshishiheyongyixieremenleimu,biruchujiabijiaogaode,zhegefangfakeyiwendingzhiliangfenquanzhongdezuijiaxuanze,dangranyouhuashijianyehuijiaochangxie。kaweiwanfadeyuanlijiushitongguopaiminghuodezuiyouxiaodedianjilv。xiamiankanfangfa。

quedingchanpintuiguangguanjianci,diyibukadaoshouweijinxingshujufenxi,qianqishidianjilvkeyijiyutongxingshuiping,lingwaichujiadabudaoyehennan。dierbujiangpaimingkadao4-6paimingweizhi,zhegeweizhikendingmeiyouqiansanweidedianjilvhezhanxianliang,zhegeshihoujiangdichujia,ranhoukanyixiadianjilvshifouyoushangzhangqushi,ruguoyoushangzhangkeyixianbudong,yinweidianjilvshangzhang,huiyingxiangdaozhiliangfenfankuidequanzhong,zheyangpaiminghuishangzhangdaoqiansan,jieguojiushichujiabubiandeqingkuangxiapaimingkeyidedaotisheng。


權重養成法-大類目

shiyongremenleimu,liuliangjichudadechanpin,zhegefangfadeyuanlijiandanyidong,peiyangzhitongchezhanghuzhongjihuaquanzhong,yinweijihuaquanzhongshibuyiyangde,yinweimeigejihuahuishoudaohuxiangqianzhihuxiangdeyingxiang,dabufenrenbuyuanyibaduogechanpinfangdaotongyijihuazhong。xiamiankanfangfa。

diyibuchuangjianjihua,jiaruchanpinpipeidugaodeci,liruerjichangweici,baozhengcijuyouyidingdezhanxianliang,zhiliangfenzuishaozai8fenhuoyishang,ranhoubapaimingdadaoqiansan。

真人游戏网站dierbuguancha2-3tianguanjiancideshuju,liuxiadianjilvgaoyijizhiliangfen10fendeci。

disanbudangzhiliangfenmanfenyijidianjilvwendingdeqingkuangxia,jiarujingzhungaoliuliangci,zhegeshihoujiarushizuiheshide,ruguozhexiejingzhungaoliuliangcizhizhiliangfenzai6fen,jiaruhoukeyitishengdao7-8fen,keyishuomingjihuaquanzhongzaizengchang,houxuzaizuoyouhua。youhuahaohou,keyijiarudaliuliangci,qianqibujianyijia,yinweidangnidejihuaquanzhongzhubuqilaihouzaijiaruduidianpulaishuocaishizuiyouli。


活動助力法

真人游戏网站gumingsiyigenjuhuodongdeyingxiang,laitishengzhengtituiguangjihua。jiandancubaodefangshi。

zhegewanfawanquanjiushikaotaobaodeyixiehuodongjiangchanpinpaodaoyigejichuliangshi,jiezhuhuodongtongguozhitongchetuipaiming。jiandanlaishuojiushijielihuodongrenqi+chanpinrenqi+xiaoliangzengzhanglaitigaodianjilvhezhiliangfen。xiamianshifangfa。

chuangjianjihuashizhaodaochanpindesousuoreci,yidingyaoshireci,yigejihuazhongbuyaofangtaiduozheleici,3-8jiuhao,jutixuyaocankaoleimu。bawohaohuodongqianyitian,jiangquanbudecikadaoqiansan,zuihaoshishoutiao,zhegeshihouqianwanbuyaoshebudetouru。suizhuhuodongkaishilaiyouhuapaiming,suishiguanchaguanjiancipaiming,yidingyaozaikaoqiandeweizhi,xuyaosuishidiaozhengchujia,zheshihoupaimingbubiandeqingkuangxia,chujiahuiyuelaiyuedi。zhiyaochuxianzhezhongqingkuang,diertianzhiliangfenjibenquanbuhuizaishifenle。ruguohuodongliducha,9fenkendingbushiwenti。


中期準備之養分

選完關鍵詞,部分商家會把側重點放在質量分上,盲目追求高質量分,而忽略掉關鍵詞本身的數據。這種想法是大錯特錯,如果關鍵詞自身數據量非常差,既不能滿足產品所需流量,且關鍵詞背后人群不具備達到產品轉化能力,那么在實操中會出現,流量獲取量少,推廣花費與成交量不成正比,造成虧損。真人游戏网站這個時候要清楚,單一提成質量分是無效的手段,因為質量分主要影響只是ppc,然而決定不了該關鍵詞的流量池,以及關鍵詞所對應的消費人群的精準度。簡單來說,高質量分代表不了高點擊轉化,如果沒有做好關鍵詞的本身的基礎就以一味追求高質量分關鍵詞,往往在計劃中會存在“裝飾詞”看著賞心悅目,實際對推廣沒有任何幫助,并且燒錢!!!!

另外還有一種現象也比較普遍,認為質量分的上限是10分,后期優化到十分后不再持續優化。實際質量分的頂點不單單只是十分,在直通車的實際扣費規則中:下一位出價*下一名的質量得分/你的質量分+0.01,此公式中的質量分計算的是質量原始分,而原始分是沒有上限的,細心的朋友可以發現,在實際推廣中,即便是相同的全10分詞,在不同賬戶下扣費情況也是不一致的。


最后給大家分享個直通車細節小知識。

xiangduiyuguanjianci、chuangyituhechujiasangeyuansulaishuo,zhitongchedezhanxianbiaotiduisousuoliulianglaishuoguanxibuda,danshiduiyuzhitongchebiaotilaishuo,womenkeyiliyongtianjiadedongxiyouhenduo,leimuyunxudeqingkuangxiakeyizhunquexiangjindezhanxianchanpindetexing,keyifangdaozhitongchebiaotizhonglaixiyindianji,suoyi,zaituiguangzhongyixiexijiefeichangdezhongyao,kenengmouyigexijieguanhuzhuchanpindefazhanqushi。


車子多重玩法推動雙十一,規劃布局、多維體系才能出奇跡!
相對于關鍵詞、創意圖和出價三個元素來說,直通車的展現標題對搜索流量來說關系不大,但是對于直通車標題來說,我們可以利用添加的東西有很多,類目允許的情況下可以準確詳盡的展現產品的特性,可以放到直通車標題中來吸引點擊,所以,在推廣中一些細節非常的重要,可能某一個細節關乎著產品的發展趨勢。
長按圖片保存/分享

kuaisurukou